Is there really that much of a difference in mascara? I get annoyed with the different mascara commercials claiming to do different things. Lengthen. Thicken. Curling. Waterproof. Non Clumping. I've tried all different kinds of brands and types of mascara from Cover Girl to Clinique. I have yet to see a difference other than price. Okay, maybe waterproof makes a difference. It's harder to take off. Other than that though, I see no difference.